Privacy policy
At MihoFit, protecting your personal information is a priority. This Privacy Policy outlines how we handle your data when you visit our website (www.mihofit.com), purchase products or services, or sign up for our newsletter (collectively, our “Services”).
What’s Covered
- Who We Are and How to Reach Us
- When This Policy Applies
- What Data We Collect, Why, and How We Use It
- What Happens If You Don’t Provide Data
- Who We Share Your Data With
- International Data Transfers
- How Long We Keep Your Data
- Your Rights and How to Use Them
MihoFit (“we” or “us”) manages the collection and use of your personal data when you engage with our website or Services. You can reach us at mihofitforsport@gmail.com.
In North America, we partner with branches or local distributors to manage sales, customer support, and related marketing. These partners may act as joint controllers, handling data for sales, service requests, and contract management.
2. When This Policy Applies
This Privacy Policy covers your interactions with www.mihofit.com, including browsing, buying products or services, or subscribing to our newsletter. We may also collect data through our customer support hotline (calls may be recorded with your consent in some regions) or web forms (e.g., event sign-ups via social media).
Note: For payments via credit/debit cards, Apple Pay, PayPal, or similar methods, you’ll be directed to a secure third-party payment processor’s site. We work with trusted, licensed processors but are not responsible for their data handling practices. Please review their terms and privacy policies before submitting payment details. MihoFit is not liable for any data breaches, losses, or unauthorized disclosures by these processors.
3. What Data We Collect, Why, and How We Use It
We collect and process your personal data for specific purposes when you use our website:
(1) Newsletter Sign-Up Why: To send you tailored marketing emails about our products and services based on your interests.Data: Name, email address Legal Basis: To fulfill your request for newsletter content (GDPR Article 6(1)(b))
(2) Website Form Submission Why: To respond to your inquiries or provide requestedsupport. Data: Name, email address, phone number (if provided), details of your inquiry Legal Basis: To address your request for information or support (GDPR Article 6(1)(b))
(3) Online Purchase Why: To process and fulfill your orders for products or services. Data: Name, email address, phone number (if provided), shipping address, order notes, items in your cart, price, payment method Legal Basis: To complete your purchase and fulfill our contract (GDPR Article 6(1)(b))
(4) Service Requests Why: To deliver products, maintain equipment, or handle your questions, communications, or complaints. Data: Contact details, location data, transaction details (e.g., payment info, billing/shipping details) Legal Basis: To fulfill our contractual obligations (GDPR Article 6(1)(b))
(5) Personalized Marketing Why: To analyze your data and send customized marketing emails based on your preferences. Data: Name, email address, purchase history, website activity Legal Basis: Your consent to receive tailored marketing (GDPR Article 6(1)(a))
(6) Data Analysis and Improvement Why: To create aggregated insights, improve our Services, develop anonymized datasets for research, ensure quality, manage operations, and protect against data loss or unauthorized access. Data: All data from your website interactions Legal Basis: Our legitimate interest in improving Services and operations (GDPR Article 6(1)(f))
(7) Promotional Emails (Soft-Spam) Why: To send you emails about products or services similar to those you’ve purchased, based on our legitimate interests. You can opt out anytime via the “unsubscribe” link. Data: Email address, purchase history Legal Basis: Our legitimate interest (GDPR Article 6(1)(f))
(8) Legal Compliance Why: To meet legal requirements, such as tax, accounting, or warranty obligations. Data: All relevant Service-related data Legal Basis: Compliance with legal obligations (GDPR Article 6(1)(c))
Automatic Data Collection
When you visit our website, we automatically collect: device ID, network details, storage/battery info, IP address, browser type/version, and website interaction data.
Data Profiling for Marketing
We analyze your data to understand your preferences and send relevant marketing emails. We use data from the past 7 years (since your last interaction, e.g., opening an email or visiting the site) to ensure relevance. Factors include:
(1) Gender and age (if shared)
(2) Website activity and preferences: This requires your explicit consent, which you can give or withdraw anytime via the options in “Your Rights” below.
4. What Happens If You Don’t Provide Data
Providing data for purchases or support is necessary to use those Services. If you don’t provide the required data, we may be unable to process your order or respond to yourinquiries. You can choose whether to allow data use for personalized marketing and withdraw consent anytime. This won’t affect your access to other Services.
5. Who We Share Your Data With
Your data may be shared with:
(1) Our branches or distributors for local marketing or service support.
(2) Service providers (e.g., IT, marketing, or consulting firms) acting as data processors on our behalf.
(3) Authorities or entities as required by law, with data shared only as necessary and proportionate.
6. International Data Transfers
If we transfer your data outside the EU, we’ll follow GDPR rules, using measures like standard contractual clauses to ensure lawful transfers.
7.How Long We Keep Your Data
We keep your data while you use our Services. Purchase-related data is retained for 10 years after the warranty period ends, per legal requirements. For serialized equipment, we may keep data for 10 years from the product’s market release to ensure safety.
Marketing data is kept until you withdraw consent, which you can do via email “unsubscribe” links or by contacting us.
8. Your Rights and How to Use Them
You have the right to understand how your personal data is used and to exercise control over it. These rights include accessing, correcting, deleting, transferring, restricting, or objecting to data processing. For marketing or processing based on our legitimate interests, you can object at any time. To learn more or exercise your rights, email us at mihofitforsport@gmail.com.
Your Rights Include:
(1) Access: Confirm if we’re processing your data and request a copy.
(2) Correction: Update inaccurate or incomplete data.
(3) Deletion: Request data removal when it’s no longer needed, unless we’re required to keep it for legal reasons.
(4) Portability: Receive your data in a structured, machine-readable format to share with another controller, where allowed and without affecting others’ rights.
(5) Restriction: Limit how we process your data in certain cases, allowing processingonly for specific purposes (e.g., legal defense).
(6) Objection: Oppose processing based on our legitimate interests, unless we have strong reasons to continue.
If you’re not satisfied with our response or believe your rights are violated, you can contact a data protection authority
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